BlueSense Blog

How Airbnb and Uber got their first customers

Airbnb founders made a decision to target users that were exactly like them. They were able to create an environment where their target market would feel comfortable.

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How Airbnb and Uber got their first customers

Airbnb founders made a decision to target users that were exactly like them. They were able to create an environment where their target market would feel comfortable.

Read more...

Sharing Economy: Uber and Airbnb

The introduction of ride-hailing services like Uber made it possible for individuals to benefit from private car use for their...

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Sharing Economy: Uber and Airbnb

The introduction of ride-hailing services like Uber made it possible for individuals to benefit from private car use for their...

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Africa's Debt to China

China’s relationship with the African continent has been in existence since the 15th century while creating an enjoyable and...

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Africa's Debt to China

China’s relationship with the African continent has been in existence since the 15th century while creating an enjoyable and...

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Incubators vs Accelerators

Imagine you’re an early-stage start-up founder with a brilliant product or service that can help thousands of people solve a really painful problem. You’ve...

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Incubators vs Accelerators

Imagine you’re an early-stage start-up founder with a brilliant product or service that can help thousands of people solve a really painful problem. You’ve...

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Flight Delays in Nigeria

Air transportation in Nigeria has been plagued by the frequent occurrence of flight delays which has impacted travellers and the economy negatively.

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Flight Delays in Nigeria

Air transportation in Nigeria has been plagued by the frequent occurrence of flight delays which has impacted travellers and the economy negatively.

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Nigeria’s fintech + Financial Inclusion

Financial technology or fintech is an innovative endeavour through technology that seeks to deliver financial services through software...

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Nigeria’s fintech + Financial Inclusion

Financial technology or fintech is an innovative endeavour through technology that seeks to deliver financial services through software...

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Nigeria’s Minimum Wage

Following the country’s independence in October 1960, the Labour Union pressed the government to regulate the minimum wage. However, it was not until 1978...

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Nigeria’s Minimum Wage

Following the country’s independence in October 1960, the Labour Union pressed the government to regulate the minimum wage. However, it was not until 1978...

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Nigeria's Debt Situation

In the last few years, Nigeria’s debt has grown significantly; The Nigerian economy, which has not been doing well...

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Nigeria's Debt Situation

In the last few years, Nigeria’s debt has grown significantly; The Nigerian economy, which has not been doing well...

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#Breakthebias: Everything you need to know about International Women’s Day and the theme for 2022

International Women’s Day is marked annually on March 8 and honours women worldwide for their...

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#Breakthebias: Everything you need to know about International Women’s Day and the theme for 2022

International Women’s Day is marked annually on March 8 and honours women worldwide for their...

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Why International Oil Companies are Divesting from Nigeria

Ever since oil was discovered in Nigeria, Nigeria saw international oil companies coming into the country to set up branches for crude oil exploration which served as a source of...

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Why International Oil Companies are Divesting from Nigeria

Ever since oil was discovered in Nigeria, Nigeria saw international oil companies coming into the country to set up branches for crude oil exploration which served as a source of...

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Will autogas surpass petrol to become the new fuel in Nigeria?

Nigeria began producing oil and gas in 1958 when the country's first oil discovery well was dug at Oloibiri (present-day Bayelsa State, Niger Delta Region). Gas output...

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Will autogas surpass petrol to become the new fuel in Nigeria?

Nigeria began producing oil and gas in 1958 when the country's first oil discovery well was dug at Oloibiri (present-day Bayelsa State, Niger Delta Region). Gas output...

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Start-up Trends in 2022

In 2020 there was a paradigm shift in businesses and entrepreneurship globally with a lot of business closures. 2020 and 2021 also saw the launch of a multitude of new small businesses, globally....

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Start-up Trends in 2022

In 2020 there was a paradigm shift in businesses and entrepreneurship globally with a lot of business closures. 2020 and 2021 also saw the launch of a multitude of new small businesses, globally....

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The Nigerian Start-up Bill

April 2018 saw Tunisia becoming the first African country to pass a Start-up act, this act took effect in October 2018 and essentially sought to provide a clear legal framework as well as support for Start-ups within the country...

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The Nigerian Start-up Bill

April 2018 saw Tunisia becoming the first African country to pass a Start-up act, this act took effect in October 2018 and essentially sought to provide a clear legal framework as well as support for Start-ups within the country...

Read more...

Traits of great founders

The best companies today, started out with the best founders. The best founders have unique qualities which they have honed overtime. The best founders have a clear vision for the company they run. This is easily the most important of all ...

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Traits of great founders

The best companies today, started out with the best founders. The best founders have unique qualities which they have honed overtime. The best founders have a clear vision for the company they run. This is easily the most important of all ...

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Why Competition is futile for your Start-up

You should never start a start-up in a massive or over saturated market. You want to create a unique product and start with a small niche before scaling. Large and ...

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Why Competition is futile
for your Start-up

You should never start a start-up in a massive or over saturated market. You want to create a unique product and start with a small niche before scaling. Large and ...

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6 Guides to Fundraising for your Start-up

Raising funds for your start-up is not as difficult as you think; because there are more investors out there than there are start-ups. These six ...

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6 Guides to Fundraising
for your Start-up

Raising funds for your start-up is not as difficult as you think; because there are more investors out there than there are start-ups. These six ...

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